Kelsey Wolfe
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Woman’s History Month Digital Assets
For March, I was responsible for creating digital assets for the Midwest Living spotlight on woman around the Midwest. Website Banner Story Images Social
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FPCI Materials
As one of the Marketing and Communication Interns for the Family Planning Council of Iowa, I managed the non-profit’s social media as well as created materials to inform Iowans about reproductive health resources in the state. Reproductive Health Kit For the launch of the Reproductive kits that can be mailed to anyone in Iowa, I…
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NAMI Iowa Rebrand
I created a full rebrand to help the non-profit NAMI Iowa stand out against others in the mental health sphere. This rebrand included additional colors as well as a ripple motif used on all deliverables and media. The ripple represents the impact NAMI has on those it helps and their communities. Rebrand Style Guide Volunteer…
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Black History Month Digital Assets
For Black History Month, I was pretty busy! Not only did I create all the digital assets used on the Midwest Living website for the compilation or articles written to celebrate Black voices in the Midwest, but I was also responsible for reaching out Black-owned restaurants and bookstores across the Midwest to get photos to…
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MWL Gift Guide
As the design apprentice for Midwest Living I had the opportunity to work on the annual Gift Guide. The MWL Gift Guide highlights products made by small businesses all around the Midwest. Print In the physical magazine, a 6 page spread was created featuring a variety of small businesses. For this spread, I designed the…
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League Gothic Poster
This poster was created to promote the typeface League Gothic created by Caroline Hadilaksono, Micah Rich, and Tyler Finck. This poster features all the letters that make up League Gothic as well as the regular, italic, condensed, condensed italic iterations of letters, and a brief history of the font. This poster was selected and featured in the Anderson Gallery‘s…
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Grotesk Typeface Promotion
This booklet and animation were created to promote the typeface Grotesk. Originally designed by Frank Adebiaye and later added to by Ariel Martín Pérez, this typeface features geometric shapes and large widths that keep it visually interesting and dynamic. Booklet Animation Grotesk Animation 1280 px x 720 px Fall 2023
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Vintage in the Valley Typeface
I designed this vintage inspired typeface for a fake vintage clothing market. The type was made so that the letters would be able to fit together as was a popular trend in typefaces from the 1960s and 70s. Promotional Poster Vintage in the Valley Typeface Vintage in the Valley Booklet Additional Materials
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Mainframe Studios: First Friday Poster
This is a poster created for Mainframe Studios to promote their First Friday event. Both the colors and shapes seen in the custom font were inspired by the main atrium at Mainframe.
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PaperClips Print Advertisement
This advertisement was created to encourage college students to buy a fake product: PaperClips. PaperClips was essentially just regular paper clips but positioned as an accessory than any Drake student would need.
